About

Let this matcha-loving momma

take you from Reel to REAL

with confidence & courage

Ditch the highlight reel and embrace authentic real connections, happiness, and success

in your life and business.

I Believe that You & Your Work MATTER!

I know that when we show up for ourselves, when we are seen and honored for who we truly are,

We’re able to move forward and allow others to do the same.

And I believe this is especially important because of the ripple effect that occurs when changemakers

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✔embrace a wholistic approach to happiness & the full range of human emotions

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✔feel whole and worthy of love (despite the messy moments of their past or present)⁠

✔feel financially secure and independent⁠

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✔feel capable⁠

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✔and teach these things to their circle of influence (clients, team members, loved ones, people they interact with regularly)⁠

The world begins to change.⁠

Peace begins to permeate more households.⁠

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Confidence and community spread across the world.⁠

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Money is made that powerful, grounded, loving humans get to vote with by choosing where they spend those love-earned dollars.⁠

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Your work matters.⁠

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It's so much bigger than all of us.⁠

WORK TOGETHER

I know what makes people tick!

As a former social worker for over 18 years, I’ve worked with over 900 adults, children, and families with a variety of challenges, diagnoses, and socio-economic statuses -- but it doesn’t stop there. I’ve also spent over 9 years in the online entrepreneurial space.

These same skills have helped me learn how to create instant connections with strangers, harness the power of storytelling, simple easy-to understand analogies, and creative powerful solutions for entrepreneurs and organizations, helping them get comfortable being seen as their true selves in simple, fun, powerful ways.⁠

I know how exhausting it is trying to be someone else.

As a recovering people-pleaser who’s battled migraines, anxiety, and depression since I was a teen, I know how exhausting it can be trying to be someone else.

💯We could all use a bit of help becoming happier and simplifying our actions. And it starts with the science of happiness. It can be daunting, but that’s exactly what I’m here to simplify for you.⁠

Real-Life Approach

As a certified Chief Happiness Officer, Coach, Consultant, Creator, and Speaker for changemakers, and over 18 years in the helping profession, I’ve learned that all humans ultimately want the same thing- to be seen and loved for who they are (messy, vulnerable, parts, and all).

I’ll help you feel better about the conversations and perspectives you both share and participate in,

bringing you closer to the answer of who you are and why you do what you do!⁠

All while increasing your impact and income with simple, practical happiness & success solutions.⁠

As changemakers, we work too hard to be exhausted by decision fatigue, strategy overwhelm, and constant comparison.

Imagine… discovering your unique happiness superpowers

and using them to increase your overall success.

Get the free QUIZ, tip sheet, and practical tips video to
increase your overall happiness and success in life and business today.

Allison “Fab” Howell is a Certified Chief Happiness Officer and the creator of the Fab Messy Middle Marketing Method. For almost 2 decades, she has been in the helping profession as a social worker, coach, creator, and changemaker, usually all at once.

At the height of the pandemic in 2020, Allison realized the need to expand her happiness and mental health skill sets for both herself and her sphere of influence. So she began her journey with the Happiness Studies Academy.

While she advocates for taking a whole-person approach to happiness, Allison’s main focus is providing simple, practical solutions without decision fatigue, strategy overwhelm, or constant comparison so changemakers can become successful and prominent leaders.

This is done through evidence-based tools to improve engagement, recruitment, customer service and overall wellbeing.

In her spare time, Allison enjoys creative expression through art and adding moments of “fab” to the often messy middle of teen parenting with her two children and rescue pup.

Allison has a Bachelor of Science in Social Work with a minor in Psychology from Fresno Pacific University. She holds certifications in Happiness Training through the Happiness Studies Academy and Chief Happiness Officer through Florida International University. Allison is also a Certified Marketing Consultant, Business Performance Coach, and Quantum Numerologist.

Fab isn't my "real" last name

Many years ago, I created a handmade jewelry line (F.A.B. Accessories- Fabulous Always Believing) and a Facebook account to go with it (believe it or not, I didn't used to like social media).

It started as Allison FABaccessories and morphed into Allison FAB (thanks to the wonderful suggestion from a business-bestie). I figured it would help people identify me if I added the business into my name (plus it would keep my social media private from my prior social work clients).

FAB has taken many turns over the years, now being the acronym for the Framework for Authentic Based Marketing, Messaging, and Mindset. It isn't technically my "real" last name, but it is my legal business name. And I love everything that it has and currently stands for.

I've self-diagnosed myself with "Shiny Object Syndrome" (aka all that glitters obsession)

If it has glitter, it catches my eye every time. Shimmer makeup, glitter markers, jewelry, geodes, pretty much everything. Considering I'm officially "middle-aged" and have been like this since I was in 3rd grade, I don't think it's a phase I'll ever outgrow.

Introverted or Extroverted- a bit of both...

For as long as I can remember, I've always fallen in somewhere in the middle- 55% introverted, 45% extroverted.

It really depends on my energy levels and what else is going on in my life at that time (which makes it easy for me to relate/see multiple points of view and personalities).That's why I teach people to develop their own Reel to Real Visibility Blueprint and tools that work with their unique energy and personality type.

My official Myers Briggs personality is INFP- The Mediator. I love how 16personalities describes INFP with, "Mediators combine their visionary nature with their open-mindedness to allow them to see things from unconventional perspectives. Being able to connect many far-flung dots into a single theme..."

Speaker Reel

Start Making Progress Towards Happiness

What it means to Embrace your Imperfections

How To Not To Feel Scared Holding Incredible Conversations

FREE QUIZ + CHEAT SHEET

Discover your Unique

Happiness Superpowers &

How to use them to increase your overall success

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